AI Insights · Timothy · July 2022
Top 5 Photo and Video Apps in Ghana: Q2 2022 Performance
Discover the performance trends of the top 5 photo and video apps in Ghana during Q2 2022, including YouTube, Snapchat, Instagram, CapCut, and Lomotif.
In the second quarter of 2022, the top 5 photo and video apps in Ghana showed diverse trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the performance of these popular applications.
YouTube: Watch, Listen, Stream witnessed a steady number of weekly downloads, starting at around 22K in late March and peaking at nearly 30K in early May. Active users remained consistently high, exceeding 6M throughout the quarter.
Snapchat saw significant fluctuations in weekly downloads, reaching a high of 91K in mid-April and dipping to 39K in early June. Despite these variations, active users increased from 2.3M in late March to approximately 2.7M by the end of June. Weekly revenue remained modest, peaking at around $45 in late March.
Instagram had a strong quarter with weekly downloads peaking at 62K in mid-April. Active users showed a steady increase, growing from 3.1M in late March to nearly 3.2M by the end of June. Revenue trends were relatively stable, with a peak of $31 in early June.
CapCut - Video Editor experienced notable growth in downloads, starting at about 1.7K in late March and reaching a high of 40K in early May. Active users also increased, from 8.3K to 55K by late June.
Lomotif: Edit Video. Add Music maintained a steady number of weekly downloads, fluctuating between 6K and 10K throughout the quarter. Active users showed a slight decline from 88K in late March to around 77K by the end of June.
For more detailed insights and data, visit Sensor Tower.